Category Archives: instant messaging app

The Growing Importance of Security around Mobile Chat Apps

The growing need for adding security around mobile chat applications has become very important. With a large number of people using mobile chat applications, it becomes very important that chat applications are developed using useful security practices for better resistance … Continue reading

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Top Features of Chat Apps, People Use Frequently

At their most basic level, a chat application is after all used to interact with another person or a group of people. However, modern messaging platforms have made the entire process of delivering and receiving messages not just simple and … Continue reading

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Reasons to include Instant Messaging Apps in Marketing Strategy

eMarketer predicts that by 2018, the number of chat app users worldwide will reach 2 billion and represent 80% of smartphone users. Reference Other than this very important and relevant reason, there are many whys exist for which marketers across … Continue reading

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What to Look For In Instant Messaging App

When it comes to an instant messaging application, which are the key things that you – as a business entity – want to integrate into your application and which are the features you – as a consumer – want it … Continue reading

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Instant Messaging for Business – Pros and Cons

In this highly evolving world, and changing consumer preferences, at a time when political instability and global uncertainties are at their peak; instant messaging has a lot to do. They can help build communities who support co existence in order … Continue reading

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Economical Perspective of Mobile Chatting Apps

Almost all major chatting applications are available at free of cost, albeit some, who made it mandatory for advanced users to pay for premium subscription plans in order to continue to use advanced features. While some apps are struggling to … Continue reading

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How Instant Messaging is changing The Social Media Landscape

Messaging apps were grossly misunderstood for quite some time until their full potential was surfaced. Many people thought they would work like SMS, rock the entire medium of communication for a specific time and then one day vanish away giving … Continue reading

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